RESTAURANT FRANCHISE MOTTO MOTTO’S FIRST FRANCHISEES TAKES ON THIRD LOCATION
Launching your own business can feel like an overwhelming prospect. For many, the idea of becoming a franchisee might seem like a far more manageable pathway. Not only is the franchise there to support you every step of the way, but it can also make the idea of opening multiple locations far less intimidating.
This was the case for Motto Motto franchise partners Frank Jiang and Linda Zhang, who have recently taken on their third Motto restaurant in Queensland. After experiencing sustained success at their first location in Carindale, the pair took over the brand’s founding restaurant in Garden City and have recently also grabbed the reins at Robina on the Gold Coast.
If owning multiple franchises sounds like something you might be interested in, then you’ve come to the right place! There are incredible benefits of becoming a franchisee with Motto, and advantages to being a multi-unit franchisee as well. And Frank and Linda’s story highlights those benefits.
Frank & Linda’s story
Frank and Linda clearly know a good thing when they see it. In addition to locations in Westfield Carindale and Westfield Garden City, the successful franchisees have also taken on a third restaurant at Robina Town Centre.
When the restaurant franchise partners invested in their very first Motto Motto restaurant in Carindale, it was also the brand’s first foray into franchising. Frank and Linda embraced the Motto philosophy and experienced strong success – even throughout the pandemic and the varied challenges that COVID-19 threw at the industry.
Frank and Linda are committed to investing in the brand and continuing to serve their customers across all three locations. The pair are part of the growing trend in multi-unit franchising seen across the globe, and indeed in Australia.
Benefits of being a franchisee with the Motto restaurant franchise
While business-minded folk can often find themselves at a crossroads when it comes to launching a new venture – to franchise or not to franchise – as Frank and Linda’s story shows us, there are many benefits to being a franchisee.
On the one hand, being part of a restaurant franchise gives you the support and security you may be craving in your business project, but of course it also means the brand concept, menus and design have all been taken care of for you – something that may be tremendously appealing to busy business owners.
Let’s take a closer look at some of the benefits of joining a restaurant franchise like Motto.
Brand awareness
The Motto brand is synonymous with delicious Japanese fare in a fun, casual environment. Launched from the kitchen of one of Australia’s most awarded Japanese restaurants, Sono, this sister restaurant franchise combines the best of tradition and cutting-edge innovation for a serious flavour explosion. Any new franchisee will be able to harness that excellent reputation to attract customers immediately.
Company support
Another great advantage of joining an established restaurant franchise is the support you receive while launching your business, as well as into the future. Think branding, marketing strategies, business experience and knowledge – things you may not know a whole lot about if you’re just starting out in business – and things you may not want to bother with (logos, branding, marketing campaigns!) when you’re well-established.
In the case of Motto, you may even receive a turnkey business operation that you can sink your teeth into from the get-go.
Reduced risk
Franchisees can benefit from the proven business model and procedures that the brand already has in place, giving you every chance of success. Interestingly, Australia has more franchising outlets per capita than any other country except New Zealand, and almost 90% of franchises are Australian-developed.
Benefits of becoming a multi-unit franchisee
As is the case for Frank and Linda, franchisees who have acquired more than one franchise within the same network are called ‘multi-unit franchisees’. This can bring about a number of benefits.
Increased business knowledge
The knowledge and experience you have gained from owning one franchise will assist you as you take the leap to invest in additional locations. You will likely be across the particular procedures and systems for that specific restaurant franchise, and will be able to dive into business immediately.
Financial advantages
Owning restaurants across multiple locations will help you to diversify your investments and not rely solely on one outlet to achieve financial success. Economies of scale are also more likely to work in your favour.
Are you interested in becoming part of the Motto restaurant franchise? If you’d like to learn more about the benefits of franchising with us, get in touch with one of our friendly team members today to discuss the opportunities available to you.